ABOUT PRAIRIEFIRE COFFEE ROASTERS
THE ROASTING PROCESS
Straight from the Farm
Due to the immense volume of blended coffee PrairieFire sells, we purchase numerous varieties of origin coffee by the truck load (37,500 pounds). Pictured here is our supply of 100% extra prime washed Mexican UVVW processed decaffeinated coffee. Almost all green coffee beans are packaged and shipped in burlap bags, weighting 135 pounds or 150 pounds per bag depending on the coffee producer. Many of our specialty coffees are bought in quantities of 2 to 10 bags at a time, depending on the volume of demand. Read More...
THE HISTORY OF PRAIRIEFIRE COFFEE ROASTERS
• 2010’s •
• 2000’s •
New Ownership, New Name and New Logo. C.R. Hall, president and owner of Hall’s Culligan Water, acquired Coffee Time/Prestige Coffee in mid-2007, A leading coffee service provider for businesses, institutional facilities, convenience stores, restaurants and coffee shops throughout Kansas, Oklahoma, Missouri, Nebraska, Texas, Colorado, Arkansas and South Dakota. The company was distributing coffee under three different names: Coffee Time, Prestige Coffee, and Riffel’s Coffee Company.
To stop the confusion and simplify, the company sought a brand name that would build on the legendary efforts of Sam Riffel, its founder. The new name and logo needed to suggest the history, quality and excitement of a growing company whose reach radiates out from the Kansas prairie into many surrounding states. A drive through the magnificent Flint Hills during the spring prairie burning season was all it took. The name PrairieFire Coffee Roasters virtually ignited.
The striking logo features a coffee farmer (Sam), holding a burlap coffee bag, strolling through the prairie, with stylized flames rimming the hills.
The company unveiled the new name and logo at its annual picnic in September 2008. New shirts and business cards were given out, a new delivery van was displayed, lots of food was eaten, music played, line dances performed and everyone embraced the new Brand! Read More…